As the new television broadcaster for the Cardinals, Caray will come into our homes and become part of our lives. Over the summer, youâll spend more time hearing him talk than perhaps anyone else in your life. His larynx links the Cardinals fans to the Cardinals.
So no pressure, right?
Now, Iâve never heard him call a game. Many of us havenât. So we donât fully know what weâre getting. He does have the pedigree, surely. But what entices me about the hire, announced officially Monday by both the Cardinals and Bally Sports Midwest, is his upbringing. Strip away his last name. Chip, perhaps just like you, is a kid from St. Louis County who was raised on Cardinals baseball, nourished by the team, its history, its intricacies. He studied broadcasting in college, but he got his education for this job just by growing up here, soaking up all that makes the Cardinals the Cardinals.
What made predecessor Dan McLaughlin so great â and Danny Mac really is elite â was his ability to connect with the fans on the couches. Beyond the great pipes and a flair for the dramatic, McLaughlin would weave in references to Cardinals history, make apt comparisons of current players to Cards legends or even forgotten fellows. He could fully capture a current situation by putting it in perspective with a previous one. He wasnât just a broadcaster but a historian. He got St. Louis. He will be missed on summer nights.
But Caray is cut from the same red cloth.
âItâs the 1970s, Cardinals are on the West Coast,â said Caray, 57. âIâve got the AM transistor radio with a single earpiece. Itâs under my pillow. And the Cardinals are playing the Giants in San Francisco. I would fall asleep listening. ... My mom kept buying me batteries for my birthday and for Christmas because I ran out of them all the time. But that was the magic of the sport back then. It was such theater of the mind.â
And it remains theater â a nightly show, our favorite show, must-see TV, as if they made 162 episodes of âFriendsâ each year. And the theaterâs master of ceremonies is Caray, the Parkway West High grad from 1983 who still remembers the frigid cold and the frigginâ Brewers fans at Busch Stadium during the 1982 World Series.
âThe common theme in St. Louis is love the game, appreciation of the history, appreciation of the franchise,â said Caray, who previously was the television voice of the Atlanta Braves. âIâm beyond humbled by the graciousness of the DeWitt family for bringing me back. ... Itâs a family, itâs a family affair â and Iâm grateful for that. And I understand the responsibility that comes with that.â
And yes, sure, itâs undeniably cool that the new television voice of the Cardinals is the grandson of one of the famed voices of Cardinals radio. It makes for a great story. But itâs not like Chip Caray is taking over for Harry Caray. This isnât a baton passing. The majority of people who will listen to Chipâs broadcasts never heard Harryâs Cardinals broadcasts. Now, yes, some have recollections of Harry doing the Cubs games on WGN. But itâs not like youâll be listening to Chip because heâs the ânext generationâ of a Cardinals broadcaster who was part of your life.
So what matters is that Chip connects with you as Chip. And the best way to build a relationship with an audience is to know your audience. And he knows his audience because, for his formative childhood years, he was part of this audience. He worked at Rich & Charlieâs as a dishwasher. He lived in Fox Creek Estates right behind Queeny Park. His favorite player was Ted Simmons. His mom, Lila Osterkamp, now lives in St. Clair. When he was growing up, she used to cut hair â even snipped Red Schoendienstâs red locks.
And just like many other St. Louisans who leave â but still follow the Cards from afar â heâs now come back home. And so weâll welcome him into our homes. Into our summers.
Some days, youâll hang on to every one of his words. Other days, heâll be on in the background as you grill with your family and friends. Maybe youâll only catch words here and there, while you chat with a buddy with a Budweiser on a bar stool. But Chip Caray is now, suddenly and ceremoniously, the televised voice of St. Louisâ summer â when the game is on, heâs on.