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The once popular cars now managing just single digit sales from Volkswagen Golf to Honda Accord

May. 6, 2021
The once popular cars now managing just single digit sales from Volkswagen Golf to Honda Accord

Cars that once regularly dominated the popularity charts managed just single-digit sales despite a record number of vehicles leaving showrooms in April.

Just eight Volkswagen Golfs were sold last month - a dramatic 98 per cent drop from the 327 sold in April 2020 during the start of the Covid pandemic, Federal Chamber of Automotive Industries data showed.

In March, 22 Golfs were sold in Australia even though the hatch is one of the world's all-time highest selling cars.

While a new Golf is being released later this year the fact a model is being replaced isn't necessarily an automatic sales impediment, with the Ford Ranger ute in April topping the sales charts for the first time since 2017 even though an all-new shape is coming in 2022.

Global supply shortages flowing from Covid restrictions and a lack of computer chips also didn't stop overall Australian vehicle sales for April from hitting a record 92,347 - the highest ever for this time of year.

The Honda Accord did even worse with just three sold last month - less than half the pathetic seven tally for March.

1. Ford Ranger: up 226 per cent to 5,021

2. Toyota RAV4: up 135.8 per cent to 4,506

3. Toyota HiLux: up 80.5 per cent to 4,222

4. Toyota LandCruiser: up 98.2 per cent to 3,177 (including 2,595 of the 200 series wagon)

5. Mitsubishi Triton: up 424.1 per cent to 2,458

6. Mazda CX-5: up 263.1 per cent to 2,353

7. Toyota Corolla: up 73.5 per cent to 2,073

8. Mitsubishi ASX: up 482.8 per cent to 2,028

9. Hyundai i30: up 188.5 per cent to 2,005

10. Isuzu D-Max: up 163 per cent to 1,999

Source: Federal Chamber of Automotive Industries data comparing April 2021 with April 2020

The Thai-built sedan had even more dismal sales than the axed Subaru Liberty, which found four new owners as dealers cleared existing stock.

The Accord, priced from $52,800, had the same monthly sales tally as the Bentley Flying Spur sedan, priced from $478,000 depending on individual trim levels.

It was outsold by the $300,000 Audi R8, with four leaving the showroom.

For the first time since 1983, zero Toyota Taragos were sold with the model axed in 2019 but dealers in 2021 were still clearing stock.

The Subaru Levorg also had zero sales, this time for the second month running.

Last month, 92,347 brand new vehicles left the showroom in Australia – the highest April sales tally on record.

Sales more than doubled, rising by 137.2 per cent compared with a year earlier, bouncing back from the low of October when Melbourne was still in lockdown.

In the 12 months to April, sales totalled 1,000,676 – a 13-month high – to be up 1 per cent on a year ago.

SUVs last month took out four spots in the top ten, and comprised 53 per cent of new vehicle sales with 49,176 sold out out of 92,347.

Utes had another four spots on the top ten, with 21,714 sold compared with 18,064 for passenger cars.

The Ford Ranger outsold the Toyota HiLux for the first time since September 2020 and topped Australia's monthly sales chart for the first time since 2017 even though it is being replaced next year.

Its monthly sales tripled or rose by 226 per cent to 5,021 from 1,540.

The outgoing Ranger formed the basis of the old Mazda BT-50 and the new Ranger, due for release in 2022, will form the platform of the next Volkswagen Amarok.

Federal Chamber of Automotive Industries chief executive Tony Weber said the record April sales were a sign of an economy emerging from Covid.

'New vehicles sales are a direct reflection of the performance of the broader economy in terms of consumer and business confidence,' he said.

CommSec senior economist Ryan Felsman said car sales were surging without the need for discounting, with Taiwan struggling to produce enough computer chips for global car makers.

'While the global semiconductor chip shortage is weighing on the supply of new cars for eager car buyers, its boosting the profits of car dealerships with less price discounting due to low inventories and strong buyer demand,' he said.


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