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The most expensive luxury Super Bowl experiences from $1.5m suite to style session with NFL star

Feb. 10, 2023
The most expensive luxury Super Bowl experiences from $1.5m suite to style session with NFL star

It's a life only a handful of us can dream of, paying up to $2 million to watch one of the most highly anticipated sports games of the year in the comfort of a VIP suite overlooking the stadium from above.

That's the kind of experience, with a lot of perks, that companies like the Suite Experience Group (SEG), along with some others, offer to their exclusive clients.

As of Thursday, tickets for Super Bowl LVII, which will see the Kansas City Chiefs face off against the Philadelphia Eagles on Sunday, February 12, started from $3,800 on Ticketmaster. The most expensive on the website were going for $25,000.

So it's no surprise that a premium experience would cost a whole lot more.

Here are some of the most expensive luxury Super Bowl packages on offer to people with money to burn.

Living large on game day! Super Bowl LVII luxury suites cost between $1.5 million and $2 million to book 

At the time of writing, SEG, the luxury stadium suite marketplace, has only one club-level suite left at Phoenix's State Farm Stadium for $1 million.

The website says 'Super Bowl LVII luxury suites are in extremely high demand and will cost between $1,500,000 to $2,000,000.'

With the staggering price tag, the last available suite comes with 18 tickets, two VIP parking passes, and a food and alcohol package.

According to the listing, the 'full catering package' includes an in-suite buffet with an assortment of alcohol from beer and wine to liquor as well as non-alcoholic drinks.

The suite has 12 fixed chairs as well as bar stools for seating, is equipped with HDTVs and WiFi, and has facilities like a kitchenette, fridge, private bathroom and closet.

The 'first-class' experience of having a suite on Super Bowl day starts 'before you even enter the stadium,' SEG president Scott Spencer told CNBC in 2012.

'Suites come with premium parking passes that allow you to park right next to the stadium. Most venues have dedicated entrances exclusively for suite ticket holders so they don't have to battle the crowds often found at the general entrance.

'At Cowboys Stadium [in Texas], the very best suites grant the owner a parking pass that allows them to park underneath the stadium along with the players; from there, they can ride an elevator directly up to their suite.'

Get the VIP treatment with customizable Super Bowl packages from $11,000 

Meanwhile sports travel company Roadtrips lists Super Bowl packages starting from $11,365.

Each package includes Super Bowl tickets, on-site hosts, NFL Fan Experience admission, round-trip stadium transfers on game day, a personalized itinerary, commemorative gift package and official program, and as an added extra, VIP Tailgate Party admission.

Additions can be made to the packages, with Marketwatch reporting last year one Roadtrips customer spent about $1.5 million on a Super Bowl package that catered for more than 20 people.

That package included accommodation at a top-rated hotel, a luxury suite for the game, private dining at restaurants and an exclusive tailgate party in Los Angeles.

Extra options available include VIP parties and events, spa treatments, rounds of golf at exclusive private clubs, airfares, and private city tours and excursions.

The Roadtrips website lists The McCormick Scottsdale package for $11,365 with accommodation at the three-star hotel.

Meanwhile a four-star hotel package at The Scottsdale Plaza Resort will set people back $12,245, and the five-star package with The Phoenician Scottsdale costs $14,765.

Sit on the 50-yard line and soak up the action for up to $30,000 

Another luxury travel company, On Location, offers in-stadium experiences from $5,525 per person this year.

The package promises a Super Bowl ticket, admission to pregame parties, NFL legend appearances, post-game field access, headline musical performances and more.

At the other end of the scale is the On The Fifty experience, which had a package for a row-two ticket that cost $29,750 last week. It's now sold out.

'This 50-yard line experience delivers the best stadium seats in addition to unparalleled field access and premium fan benefits,' the website says.

'Mingle with NFL Legends, attend an intimate musical performance with a renowned artist, sample specialty cocktails and culinary delights, enjoy the convenience of enhanced in game food and cocktail service.'

Other experiences available are the Fan Kickoff Club Hospitality packages for each team, starting at $3,281 per person; and ones that included a three-night stay from $13,620 per person.

Point scoring does pay off! Exclusive package offers styling session with NFL star 

This year, the Marriott Bonvoy program offered its members a chance to bid on some exclusive Super Bowl LVII experiences.

The highest winning bid was 3,752,500 points for the Super Bowl LVII Stadium Suite Tickets + Pregame Field Access + Hotel package for two people.

It included a champagne toast, members-only brunch, pregame passes for field access, stadium suite tickets with food and beverage, three-night stay at the Westin Phoenix Downtown, and ground transportation.

Members earn 10 points per $1 spent at any of the brand's hotels.

Another once-in-a-lifetime experience was a two-person package that included a VIP styling session with an NFL star.

The winning bid was 2,302,501 points, and that also included walking the NFL Honors Red Carpet with sports stars and other celebrity guests, NFL Honors tickets, a champagne toast, members-only game day brunch, stadium suite tickets, a four-night star at the Western Phoenix Downtown, and ground transportation.

Last week lucky bidders Ross and Jessica - from Austin, Texas - were styled by Chicago Bears quarterback Justin Fields, along with a stylist, in Atlanta, Georgia. 

Fields helped the members find 'their personal style that they can at Super Bowl LVII,' a Marriott Bonvoy spokesperson told DailyMail.com.

All the packages are now sold out.


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