SoFi Stadium, the 3.1 million square foot home of the Los Angeles Rams, is an innovative game changer among NFL venues — an ultra-modern, indoor-outdoor facility with an oculus-shaped videoboard that’s the largest in the league.
SoFi Technologies is now embracing innovation in the golf world, as the digital personal finance company has become the presenting sponsor of the new high-tech team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports venture that will begin primetime play in January 2024.
In addition, the league’s 250,000 square foot, purpose-built arena in Palm Beach, Florida, will be named the SoFi Center. The long-term partnership seems a natural fit between two tech-forward companies, with SoFi becoming TGL’s first commercial partner.
“To achieve our goal of becoming a top ten financial institution, it’s critical that we build brand awareness and trust with consumers to become a household name,” said SoFi CEO Anthony Noto. “Investing in sports has proven unequivocally valuable time and time again in helping us unlock this goal.”
The SoFi Center is on the campus of Palm Beach State College and will be able to accommodate nearly 2,000 fans around a playing surface that’s approximately the size of a football field. Within the air-supported domed arena, which reaches a height of 75 feet, players will hit into a 46-foot by 64-foot screen — approximately 20 times larger than a standard golf simulator screen.
There is also a 40-yard wide short game complex that has three separate dynamic greens within a 3,800 square foot putting surface that can be adjusted and changed by nearly 200 activators underneath.
“The team at SoFi is driving tremendous innovation in uniquely building lifetime relationships in financial services by leveraging technology to make a complete suite of products accessible to their members,” said Mike McCarley, the founder and CEO of TMRW Sports and TGL. “In the same way, our vision for TGL is to create a new way for sports fans to experience golf by harnessing the power of technology to make sports more immersive, culturally relevant, and accessible for all.”
The six teams, which include groups in Atlanta, Boston, Los Angeles and New York, will each play five regular season matches on Monday nights on the data-rich, indoor virtual course. Woods and McIlroy are among the 12 PGA Tour stars who have committed to playing, along with Jon Rahm, Collin Morikawa, Justin Thomas, Matt Fitzpatrick, Justin Rose, Adam Scott, Xander Schauffele, Max Homa, Rickie Fowler and Billy Horschel. Nine of the 12 participated at last week’s Ryder Cup.
