It was the final day of the season most leagues can only dream of.

The three biggest teams in the country; Besiktas, Galatasaray and Fenerbahce all had a shot of winning the Turkish Super Lig title.

Enthusiasm amongst Turkish fans around the world or final-day drama couldn’t have been greater because it came shortly after the Eid celebrations which mark the end of Ramadan-a month of fasting and prayer.

Unfortunately for many Turkish ex-pats, the global interest in the Super Lig doesn’t extend beyond them and in many locations, the games are hard to access legally.

In the UK no broadcasters or indeed major streaming platforms have decided to buy the rights for the Turkish top flight.

But there was one place which fans of Besiktas, Galatasaray and Fenerbahce could watch legally: an online gambling site.

Bet365 were showing the games and had each of the giants matches steaming on the platform.

But this presented a moral dilemma for many of the Turkish giants UK fans.

Was it okay to use a platform promoting a practice strictly prohibited both in Turkey and by Islamic law to watch the team they love?

Click on one of the many online guides for taking in Saturday’s finale reveal instructions telling fans they need to create and credit a gambling account on the website to access the matches.

For a practising Muslim, as the majority of these Turkish fans are, that’s a pretty serious demand.

Aside from a flare-up in January last year, when the UK’s Secretary of State for Culture, Media and Sport criticised the English Football Association’s decision to sell FA Cup broadcast rights via a third party to Bet365, the acquisition of rights by gambling companies has flown under the radar.

But the number of high-profile games which are now available through betting websites has grown substantially.

Bet365’s roster for Sunday alone boasts a selection of games most broadcasters would be proud of.

All the games from the three La Liga giants vying to be crowned champions are available, including the mouth-watering clash between Athletic Bilbao and Real Madrid, along with some crucial games in the Bundesliga.

But it doesn’t stop there, on Wednesday supporters have a choice of cup finals and can either watch Cristiano Ronaldo’s Juventus take on Atalanta in the Coppa Italia or tune in to see Neymar and Kylian Mbappe’s Paris Saint-Germain play Monaco.

It should be said, that some of these games are also being broadcast in the UK through mainstream channels like BT Sport and Amazon Prime AMZN too, but the lineup on the betting sites streaming service is exceptional.

It begs the question of why has so much of the focus in the debate about the relationship between gambling and soccer been on shirt sponsorship and not streaming rights.

When the sale of the FA Cup rights to Bet365 came under the spotlight last year then-UK Sports minister Nigel Adams said: "The gambling landscape has changed since this deal was signed in early 2017.

“All sports bodies need to be mindful of the impact that problem gambling can have on the most vulnerable.”

Yet streaming has not come into the debate since then, with shirt sponsorship and TV advertising continuing to dominate.

There were rumours last month of a deal to phase gambling companies out of English Premier League jerseys sponsorship and even more, progress has been made around traditional television advertising.

Last summer, industry trade body the Betting and Gaming Council, which counts all of the major bookmakers including Bet365 amongst its members, proudly revealed a voluntary ban on TV advertising from ‘whistle to whistle’ had dramatically reduced children’s ability to watch their members ads.

It’s positive that the industry is engaging in bringing about positive change, but is television the top priority when it comes to protecting children?

Research shows under 18s favour streaming platforms over traditional TV and tends to engage with live events on the box primarily as a ‘family activity.’

The biggest dangers when it comes to children and gambling are online.

It should be stressed that Bet365 takes measures to ensure that under-18s are not accessing its platforms, as do most reputable betting companies.

But yesterday a Besiktas-mad child in the UK would have had no choice if they wanted to watch the match, in which their team became champions than to persuade someone over the age of 18 to sign up to Bet365.

If the ‘positive association’ children have with gambling logos is being used to drive a debate about the acceptability of betting sponsorship in soccer the sale of streaming rights should do too.

Bet365 has been contacted for comment.