A popular nightclub has taken a desperate step to keep out 'eshays', banning anyone wearing red sneakers.
Nightclub Bar 1 in Hillarys, on the harbour north of Perth, announced the controversial new door policy will come into effect from February 1 in order to filter out revellers with a 'bad attitude'.
The nightclub's owner Malcolm Pages said the banned footwear includes red Nike, ASIC and New Balance sneakers - as these were the typical shoes of choice for many patrons who were often kicked out or refused entry to the club.
Mr Pages denied the new rule was discriminatory and said it will only apply to a 'certain style of person'.
Eshays wear Nike TN trainers with polo shirts, puffer jackets, tracksuit pants or baggy shorts and baseball caps.
Favoured labels include Ralph Lauren, Tommy Hilfiger, and Lacoste, paired with Nautica, Adidas, Under Armour and Ellesse.
Some eshays scramble words and put 'ay' on the end in a form of pig Latin. 'Eetswa' means 'sweet' and 'chill' becomes 'illchay'.
Hard-core eshays engage in assaults, robberies and threatening behaviour against other youths but many seem to wander the streets aimlessly.
'If you rock up as a nicely dressed young lady with red shoes, you're not going to obviously be told to, you know, change your shoes,' he told Perth radio station 6PR on Monday.
'It's more a certain element of person.'
The nightclub posted the announcement to its social media followers on Sunday and quickly received a flurry of responses from locals.
The post, with a picture of a red sneaker and a retro looking image of a young boy flexing a bicep, sat under the heading 'yes we are serious'.
'Bar1 crew, red shoes are banned from Feb 1st', the post read.
The bold news received mixed responses from the club's Facebook followers.
Some applauded the venue for taking a stand against unruly patrons who sport the offending shoes.
'Good. They're tacky and gross,' on comment read.
'I'd say the club got sick of all the bogans starting trouble while wearing these monstrosities.'
Another suggested the red sneakers 'should be banned everywhere'.
Others mocked Bar 1 for what they saw as an overreaction, many tagging their friends in the comments to join in for a laugh.
'This has to be a p***take and a half lmao it's just a colour what's next blokes with mullets aren't allowed in either?' one comment read.
'If this is legit what the actual fffff!?' another follower said.
'I can understand face tats and gang emblems, but red shoes..? Woooooowww.'
The eshay subculture has gained attention in Australia recently, with locals in a Brisbane seaside town in December revealing they were terrified over an 'explosion of eshays' causing havoc in their quiet community.
Residents of Wynnum had called out for police to take action against the growing number of youths and the town's community Facebook group was inundated with complaints about the rebellious eshays.
Eshays can typically be identified by wearing Nike TN trainers with polo shirts, puffer jackets, tracksuit pants or baggy shorts and baseball caps.
Favoured labels include Ralph Lauren, Tommy Hilfiger and Lacoste, paired with Nautica, Adidas, Under Armour and Ellesse.
Hard-core eshays have been known to engage in assaults, robberies and threatening behaviour, but many seem to wander in packs on the street with no obvious purpose.
